Arizona’s Partnerships and Channel Community are Coming Together! We’ll have an open bar, small bites served, networking on our 360 wrap-around deck overlooking Camelback Mountain and downtown Phoenix as you watch the sunset. It will be epic!

4 Experts representing both sides of agency-software partnerships discuss what working and what’s broken in channel strategies in today as well as actionable strategies to deploy in your channel program for 2020.

As always, this event will have a representative from an agency with extensive experience partnering with software.

When:

2/26/2020 6-8p at the Sendoso Scottsdale

What:

We’ll have an open bar, small bites served, networking on our 360 wrap-around deck overlooking Camelback Mountain and downtown Phoenix as you watch the sunset. It will be epic!

Food/drinks, networking, panel, and Q&A to discuss why/when and how to build a partner program. Best practices for sales and partnerships, how to manage and scale revenue across vendors, channel and agency partners.

Who:

Cody Jones, Head of Partnerships at Zapier
https://www.linkedin.com/in/codyjayjones/

Cory Snyder, Director, Global Channel Sales at Active Campaign
https://www.linkedin.com/in/corysnyder/

Leigh Dow, CEO of 48 West Agency
https://www.linkedin.com/in/leighdow/

Brian Jambor, Head Of Partnerships at Sendoso
https://www.linkedin.com/in/brianjambor/

Some of the topics we’re going to dig into:

  • The agency’s perspective on the partnership with SaaS
  • ABM and CCPA / GDPR – what are partner teams doing to protect their campaigns and company from breach of these new regulations?
  • How to determine your IPP and apply to your outbound strategy?
  • Designing programs for multiple partner persona’s?
  • Measuring Channel Partner Performance: Metrics other than revenue?
  • Strategies designed to grow agency and/or strategic partners, Identifying target customers and overlap.
  • Who, how and why you invest your time in certain partners?
  • Considerations when formulating quotas channel sellers and account managers?
  • What should everyone know about the growth in months 0-12?
  • How to lean on your sales team to help build your partner program?
  • 80/20 Rule: What to do with underperforming partners?
  • What are your top one or two partner enablement strategies or initiatives for 2020?
  • Are any of you doing TCMA, and if so, can you walk us through that setup?
  • Partner Channel and Customer Marketing: How can the two align?
  • Who here has a co-selling strategy and can talk us through how that is setup and executed for your channel growth?
  • Channel conflict: What is it, why is it an issue, when should teams plan around it, and how can they avoid channel conflict?

Organizers:

Alex Glenn, CEO of PartnerPrograms.io
https://www.linkedin.com/in/alex-glenn/

Brian Jambor, Head Of Partnerships at Sendoso
https://www.linkedin.com/in/brianjambor/

Sponsors:

Crossbeam is a collaborative intelligence platform that helps companies build more valuable partnerships. It serves as an escrow service for data, allowing companies to find overlapping customers and prospects, while keeping the rest of their data private and secure. Not only can Crossbeam help you prioritize the right partners to work with, it can also help you measure the impact those partnership programs have on your business.

Learn More: https://getcrossbeam.com/

xAmplify is the new outbound approach to channel marketing, and truly automates the way vendors engage and empower their partners. With us, vendors no longer have to rely on partners to show up to a portal and move their message down the pipeline.

Learn More:

Allbound: Allbound is a SaaS PRM platform that gives organizations real-time access to sales enablement, marketing tools, and resources on one platform. Manage the entire partner life cycle from onboarding, training, enablement to pipeline management. Allbound recently added an SSO module for both IDP and SP connections and has released automated co-branding of content, additional channel analytics dashboard widgets, Calendly integration to Prospect Pages, MDF to Campaign object and more branding options.

Learn More: https://www.allbound.com/

Arizona’s Partnerships and Channel Community are Coming Together!