On this episode, Brittany Wroblewski, VP, G2 Track & G2 Investor Solutions at G2, discusses what the G2 data shows about the state of the partner stack.

 

G2 is the largest B2B SaaS marketplace and Brittany reports that all Fortune 500 businesses use the marketplace.

 

Brittany shares the 3 trends that G2 is seeing with regard to partner stacks:

  1. Partnership teams need budget, and not just for headcount.
  2. Integrations no longer start at implementation but during the sales phase.
  3. The tools being created now are mostly for SMBs. It’s also SMBs that are driving reviews and SMBs that are leveraging partner technology.

 

Resources mentioned:

 

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