On this episode, Alex Glenn, CEO at Partnerhub, and Sunir Shah, CEO at AppBind, discuss the keys to successful agency partnerships in 2023.

Partnerhub is a purpose-built platform for digital agencies and tech solutions to find one another and grow together.

AppBind is a subscription manager to set up clients without the hassle or expenses.

Marketing dominates the conversation. The top pain points addressed include not being able to fill the pipeline, activating dormant partners and avoiding the partner “friend zone”, practical methods of building pipelines for an outbound and inbound strategy, as well as strategies to identify shadow channel partners and incentivizing sales teams.

The discussion offers practical insights, such as providing great service to agencies and what that really means.

You’ll exit the discussion with tangible ideas, no matter the size of your business.

 

Resources mentioned:

 

 

Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.

 

 

Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

 

 

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