On this episode, Ryan Lunka, Co-Founder and Chief Executive Officer at Blended Edge, and Cody Sunkel, Co-Founder and VP of Growth at Partner Fleet, discuss setting up the user experience to drive success in integration programs.

Blended Edge is a platform that helps SaaS companies set up integrations faster, and Partner Fleet makes it easy for SaaS companies to go to market with partners and drive adoption of integrations and partner services.

The No. 1 reason for churn today is non-existent integrations, and Ryan and Cody offer valuable and practical advice that will help you drive major value for customers and the sales and marketing areas of your business.

The ultimate goal is to minimize any friction for customers so as to avoid low conversion rates and churn.

 

Resources mentioned:

 

 

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