In this episode of SaaS Connect, your host Sunir Shah of Cloud Software Association leads a value-packed discussion with Christian Owens, CEO of Paddle, and Tim Metzner, Co-founder and CSO of Coterie Insurance.

Paddle is a software company that integrates the entire checkout process, including payment, subscription management, and financial compliance, into one single unified platform.

Coterie Insurance employs a tech-based approach to business insurance that uses data-driven automation to simplify customer-facing processes.

This episode is packed with nuggets from Paddle and Coterie, two companies that both focus on utilizing technology and partnerships to provide a magical customer experience. 

For example, what’s the Amazon approach to selling a product or service, and how do you automate processes with an API? 

For Coterie, it’s an embedded experience that asks one or two questions as opposed to 30. For Paddle, it’s starting from the end and working backward, building the best APIs, and automating as much of the process as possible.

The big questions are: What’s the customer experience you want to build, and how can you leverage APIs as a solution?

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