Public relations has long been an overlooked part of marketing, yet the founder of the fastest growing SaaS startup Slack recently said “We didn’t do any paid marketing but we did a lot of PR.” How can you be effective at using PR to grow? Greg Galant will share his story of growing the Shorty Awards from just an idea to the largest social media awards show with no marketing budget, and building PR platform Muck Rack which is now relied on by hundreds of companies to reach journalists and get press.

Get the slides here!