Cloud Software Association

SaaS Connect

Where SaaS partnership leaders
meet to connect the market.

Register now

June 23, 2022, Metaverse

LET'S GET TOGETHER!

What is SaaS Connect Metaverse?

Missed SaaS Connect live in San Francisco? Or do you just miss it? It was so great to connect with SaaS partnership leaders, talk shop, network and learn… we decided to do it again... in the Metaverse!

SaaS

Make cloud software and looking for partnerships?

Channels

Do you distribute or resell cloud software?

Platforms & API

Are you building an ecosystem of cloud integrations?

Investors

Do you invest in cloud software?

Brought to you by...

The Cloud Software Association and SaaS Connect is organized by SaaS partnership leaders like yourself.

Interested in joining the executive? Let us know.

President
Sunir Shah
CEO
AppBind
Managing Director
Lindsey Ward
Managing Director
Cloud Software Association
Chair
Jason Breed
Global Lead, WWSI Strategic Initiatives
AWS
Director + Treasurer
Steven Larsen
VP, Partnerships & Ecosystems
Netlify
Director
Sue Fernand
Director of Alliances and CPaaS
8x8
Director
Swaroop Kolli
Founder & CEO
Pronto
Director
Rajiv Ramanan
Co-founder
Spendflo
Director
Cory Snyder
VP of Partnerships
Sendoso
Director
David A. Yovanno
CEO
Impact.com
Strategic Advisor
Jay McBain
Principal Analyst - Channels, Partnerships & Ecosystems
Forrester

Thank our sponsors!

Need to reach 400+ SaaS partnership leaders? Review our sponsorship options and then contact us.

Our Powerful Agenda

We're raising the bar in 2023

Our mission: Meet and share experience with SaaS partnership executives to build the market for SaaS distribution.

Wednesday, April 19

Meals
8:00am

BREAKFAST

Keynote
9:30am

The Partnership Napkin

Sunir Shah
CEO
AppBind
Keynote
10:00am

Building a SaaS Ecosystem Marketplace

Sue Fernand
Sr. Director Business Development & Alliances
8x8
Keynote
10:30am

A Case Study in How to Activate the SMB Channel

Eric Buck
Director, Commercial Partners and Global Distribution
Google
Data byte
11:00am

Selling SaaS to SMBs: What's Working Now

Stu Richards
CEO
Bredin
Keynote
11:15am

How G2 Partners With Marketplaces to Increase Conversions, Buyer Trust, and ROI

Christine Li
VP of Partnerships & Enablement, G2
G2
Meals
12:00pm

LUNCH

Roundtable
12:30pm

Marketplace development, distribution, and coselling with hyperscalers

Penelope Valencia
Director
Microsoft
Amit Sinha
President and Co-Founder
WorkSpan
Roundtable
12:30pm

Market strategy with partners

Joe Finlayson
SVP, Partnerships
BrainStorm Inc.
Roundtable
12:30pm

Partner program management including co-marketing, co-sales, and enablement

Justin Zimmerman
Founder
PartnerWebinar.com
Kelsey Gernert Aina
Senior Head of Startup Partnerships
HubSpot
Roundtable
12:30pm

Growing and maintaining a platform ecosystem

Simon Church
BD
Box
Kenny Browne
CEO
Partner Fleet
Roundtable
12:30pm

Strategies for scaling partnerships

Martin Scholz
Co-Founder
PartnerXperience
Dan O'Leary
Director of Partnerships
Box
Managing Partnerships
1:30pm

Accelerate client time-to-value: How Fishbowl is partnering with BrainStorm to transform customer enablement

Todd Kirk
Senior Director, Solution Provider Advisor
BrainStorm
Chase White
Director of Support
Fishbowl
Tech Partnerships
1:30pm

The Key to Competing Yet Collaborating with Fellow ISVs

Pravin Arokyaraj
Director of Strategic Partnerships
Zoho Corporation
Managing Partnerships
2:00pm

How to Attract Partners to Your Program

Nikunj Sanghvi
VP, Alliances & Business Development
Caspio
Partner Activation
2:00pm

Activate partnerships with B2B Connectivity, Automation and Data

Mary Vue
VP, Partnerships and Alliances
Syncari
Chris Pardo
Chief Data Officer
Apex Analytix
Managing Partnerships
2:30pm

Aligning Partnership Strategy with Leadership

Bill Lipsin
Managing Partner
The Brody Group
Tech Partnerships
2:30pm

The SaaS Partner Journey with Cloud HyperScalers

Rob Weidner
Cloud Alliance Lead (AWS/Azure/GCP)
SingleStore
Channel Partnerships
3:00pm

7 Years into Building a Partner Strategy: Check-In & Lessons Learned

George Kyriakis
Sr. Director, Business Development & Partnerships
Freshbooks
Tech Partnerships
3:00pm

Your Blueprint for Scaling Customer Success through Consulting & Systems Integrator Partnerships

Andrew Porter
Principal
Pariveda
Channel Partnerships
3:30pm

Break 1,000+ Registrants Thru Partner Webinars!

Justin Zimmerman
Founder
PartnerWebinar.com
Tech Partnerships
3:30pm

How to Increase a Developer's Overall Satisfaction in Your Ecosystem

Laura Barthel
Senior Manager, Global Partnerships
Mindbody
Channel Partnerships
4:00pm

How SaaS Companies Drove Us Insane as a Channel Partner

Sudhir Nambiar
Co-Founder and President
xAmplify
Partner Activation
4:00pm

How to Use Programmatic Onboarding, Enablement, and Co-selling to Drive More Partner Revenue

Rob Rebholz
Co-Founder & CEO
Superglue
Christian Graf
Co-Founder & CTO
Superglue
Tech Partnerships
4:30pm

Delivering predictable revenues by scaling referrals to your partners with the first GoToEco Playbook

Allan Adler
Managing Partner
Digital Bridge Partners
PARTY
6:00pm - 9:00pm

SaaS Connect Party at the Hotel Zetta

Thursday, April 20

Meals
8:00am

BREAKFAST

Keynote
9:45am

What's next for the Cloud Software Association?

Sunir Shah
CEO
AppBind
Keynote
10:00am

How to Build an Ecosystem Around Your Business

Chris Bach
Co-founder / CCO / CSO
Netlify
Keynote
10:30am

Inside AWS Marketplace: Helping Partners Sell More, Sell Faster and Retain Customers Longer

Whit Crump
Director of Americas Business Development, WW Channels and Customer Programs
AWS
Data byte
11:00am

Secrets of Nearbound Revenue: Serve to Sell

Jared Fuller
Co-Founder & CEO
PartnerHacker
Keynote
11:15am

Accelerating Growth through Ecosystem-Led Strategies

Amit Sinha
President and Co-Founder
WorkSpan
Keynote
11:45am

How Avalara enables our platform partners to embed global compliance services within their product

Jesse Powell
Sr. Director, Platform Partnerships
Avalara
Alex Baulf
Sr. Director, Global Indirect Tax
Avalara
Meals
12:15pm

LUNCH

Roundtable
12:30pm

Partner program management including co-marketing, co-sales, and enablement

Jessie Shipman
CEO
Fluincy
Rachell Weiss
Partner Enablement & Success Manager
Thoropass
Roundtable
12:30pm

Marketplace development, distribution, and coselling with hyperscalers

Jochen Talmon
Partnership Lead
NachoNacho
Roundtable
12:30pm

Channel distribution through resellers

Bernhard Friedrichs
Founder
PartnerXperience
Roundtable
12:30pm

Strategies for scaling partnerships

Ashley Isenberg
VP of Revenue and Strategic Partnerships
Finix
Roundtable
12:30pm

How to navigate SaaS business challenges in 2023

Charla Pola
Director, ISV Business Development
Salesforce
Kevin Reece
Salesforce
Managing Partnerships
1:30pm

Scaling the Partnership Org: The 5 Biggest Mistakes I Made, So You Don't Have To

Madelyn Wing
Director of Partnerships
CallRail
Tech Partnerships
1:30pm

How I Launched A Tech Partner Program with AI: The 6 Week Launch Story

Paul Magnaghi
Head of ISV
Jasper
Managing Partnerships
2:00pm

Beyond Handshakes and Contracts: How Joint Success Planning Elevates Your Partnerships

Dan O'Leary
Director of Partnerships
Box
Tech Partnerships
2:00pm

Building a Partner Ecosystem Through Integrations

Krish Ramineni
Co-founder and CEO
Fireflies.ai
Channel Partnerships
2:30pm

How Startup Partnerships Fuel Your Go-To-Market Strategy

Kelsey Gernert Aina
Senior Head of Startup Partnerships
HubSpot
Tech Partnerships
2:30pm

How to Navigate Microsoft as an ISV

Neeti Gupta
Head of Hyperscaler Business Development and Alliances - Microsoft
VMware
Channel Partnerships
3:00pm

Building a New Partner Platform: From Conception to Launch

Gal Avidan
Head of Fiverr Certified
Fiverr
Building Partnerships
3:00pm

From Zero to one to 100+: Growing to a Best-in-class Partner Experience in less than two years

Bruno Cunha
Partnerships Team Lead
Oyster
Building Partnerships
3:30pm

How to Build Out a Partner Function in Your Start-up

Tom Pinckney
Head Of Business Development
Sourcegraph

There’s only one way to get there.

Online, June 23, 2022

Register today!

Get connected.

Over 5,000 companies have joined the Cloud Software Association.

Join usLearn more