Imagine every sale going through a partner. It’s not too good to be true if you set the right expectations upfront and follow through on them.

Join Swaroop Kolli, CEO & Founder of Pronto, as he interviews John McCabe, VP of Worldwide Channels & Alliances at SafeGuard Cyber. John will explain how he scaled channel partner programs to influence 100% of sales, ultimately increasing pipeline by 200% and cutting sales cycles in half. He’ll share advice for strategizing, getting support, and producing results with limited resources.

They’ll discuss topics such as:
– The key steps you should take to reach 100% indirect sales
What to expect and look out for along the way:
– The 3 biggest ways that an entirely channel approach benefits sales
– How to get sales teams and senior executives to understand and value partnerships