On this episode, Maria Pergolino, Chief Marketing Officer at ActiveCampaign, speaks about finding differentiation and what ActiveCampaign did to create a difference in the market.

ActiveCampaign’s SaaS platform is a CRM and customer experience automation platform. The platform was launched in 2016 and boasts more than 150,000 customers, with an ARR of $200 million.

Maria explains what she means by differentiation and says that it is not your typical start or approach with things like sales and marketing. ActiveCampaign built-in differentiation from the beginning with ten keys for hypergrowth and success.

She says, “We created that customer experience in places where others weren’t, which gave us this viral motion and allowed people to spread the word.”

 

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